ATLAS BRANDING

Brand design for Natural Rust Prevention and Lubrication company. The company wanted to sell both B2B and B2C, and have the branding work across both channels. Logo design is directly linked to the name, product functionality and ethical position. ‘A’ (taken from Atlas), Leaf (signifying earth and the eco side of the business) and Water Drop (linking to both the ethical and practical side of the company).

Market research for this project included competitor analysis, target market analysis (including persona creation), existing Atlas logo research, and inspiration from the client.